It goes without saying that in this digital era, it takes less than seconds to propagate the intended news and/or information to a wide audience. Fortunately, people are embracing these technological advancements using them to their advantage. Like all professions, people in entertainment industry have a lot to benefit from it.
For instance, artists, and music bands have a platform they can use to showcase their talents in turn wooing a lot of fans to themselves. If you are an artist, it is time to make good use of the social media and other online tools to market yourself.
The most popular and most visited social media sites are the following: Facebook, Twitter, YouTube, Instagram, Flickr and Pinterest. These are considered to be essential places to have a social presence and engage with your fans. Have a look at some of your favorite music artist and see how they are using each platform to help you get great ideas for yourself.
Here, are a few tips to help you promote yourself using online tools and social media sites.
1. Separate your professional and personal profiles – one way of showing your fans how serious you are is by separating your own personal life from your professional life. Remember, they are interested in the professional you, not the personal you. With a professional profile, you get the freedom to post all your work related posts without worrying of boring people who are close to you with a lot of work stuff.
2. Friend and follow other people who will help you make great professional contacts – YES! You probably may have heard this countless times, but the truth of the matter is that IT DOES WORK. Evidently, we all require people to help us to go places; so, having a network of like minded fellows is the first way to starting promoting your work. It will interest you to know that you can meet serious promoters through social sites like Facebook and Twitter by simply uploading a few of your great works.
3. Promote and promote without tiring – every time you have events or sales or even released a new song, use the online tools as your marketing Chanel. Make sure your Facebook fans, your twitter fans, YouTube fans and other social sites you are subscribed to, get to know about it on time. Alternatively, you can, even if it’s a new video, upload it to a video directory like YouTube, and direct them to your video, by creating a post on your other social platforms.
4. Be respectful and humble – if there is one thing that has never failed to get people’s attention is one’s humility. By humbling yourself before your fans, they get this impression that you appreciate them and their contribution. By being respectful, it simply means that you also respect what other people are doing. Desist from making any negative comments about any artist regardless of what they have done or what you feel they should have done.
5. Keep posting – the main reason why you have a social profile is simply because you want to engage your fans. Don’t be discouraged if you don’t get any likes or comments to your posts. Usually, that doesn’t mean that people are not reading; be rest assured that they are keenly following you. When posting, have the interests of your fans in mind, not yours, post things about you and your work they would like to read, see and hear.
Finally, when you start seeing results, don’t stop, remember promotion is as ongoing process and in order to remain relevant, it is a requisite that you keep working as much harder in order to keep your fans engaged and alternativly to be regularly aquiring more fans.